Joss Summer Collection

A cinema commercial done for RMX Joss to highlight their Summer collection.

The Brief:
The client wanted a cinema commercial to highlight their summer collection. They wanted it to have a summerry laidback vibe to it and wanted to make their collection look cool n trendy.

The Solution:
After going through the catalogue images and looking at their summer collections, what stood out the most was the color palette of the collection.The colors used in the apparel were mostly Fuschia, Sky Blues & White mixed with a yellowish tinge.
Keeping those colors in mind, a couple of styleframes were developed on the theme of the 3S’s (Sea, Sun & Shades).
The illustration of the birds and the plants were done by Swati.
And my role was to create clones of the models, not literally though. The styleframes were further developed and refined. After a couple of back and forth with the client regarding the sequencing of the images, I started working on what I do best – ‘Creating the Motion Magic’.

The rest is all for you to see.

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