The brief provided to me was to bring to life the logo of Tarun Khiwal Photography, while highlighting what he does as a photographer. I was provided with only the logo and asked to create a 9 sec logo animation.
The camera lens through which a photographer sees the world was a perfect way to represent what he does. So, with the combination of the camera lens and a clean white space background. I used keywords associated with his photography style such as fashion, editorial, advertising & portrait and merged the logo alongwith these text. Creating a simple and clean logo animation.